Equipment catalogue design – Long document design
Project Description: Based in Vancouver, Russell Food Equipment is also a Canada-wide supplier to the foodservice industry. Their catalogue is 355 pages and contains thousands of items for professional chefs across the country.
Project details: This is a complete re-working of the original catalogue SWCA designed for Russell over 10 years ago. It is divided into several sections making it easy for buyers to locate the equipment they are searching for. This new version includes “themed” pages of photos that add to the readability of the book and make it more interesting. The English version is finished and a french version is in the works. SWCA handles all the design, production and some photography in-house. In addition we have photographers that can shoot at any location. We also have solid long-term relationships with several of Vancouver’s leading printers and also provide print coordination services for many of our clients.
In addition SWCA works with software that allows us to design and build custom e-flip books. The resulting e-books are completely searchable and are an invaluable resource for Russell’s customers. SWCA has built and posted the e-books to the Russell website which we also designed and maintain for the company.