The opening spread from an annual report. The outside cover contained a peek-a-boo diecut window and inside the cover a flap, that when opened extended the large panorama.
SWCA designed and produced a beautiful commemorative book which was handed out to dignitaries on opening day.
Throughout the project SWCA developed outdoor advertising and information graphics along the transit route.
During opening events, street teams gave travelers an interactive travel-wheel to quickly educate riders of the speed with which they would reach their destinations.