Design of Corporate Marketing Collateral plus Brand Development and Maintenance
Project details: SWCA has been responsible for the graphic design and print coordination in Vancouver, of hundreds of projects for the YMCA. We have been involved from the ground-up in many YMCA initiatives due to our long-term relationship with the Y. Most recently design for a massive fundraising campaign to build new YMCA’s in Vancouver, Coquitlam, Surrey and Chilliwack. This campaign required design, production and coordination of over 30 brochures, mailers and reports. Past projects have also included the design of annual reports, director’s reports, summer camp brochures, facilities brochures, environmental graphics and signage as well as on-line advertising campaigns. Infographics have always been an important part of the annual reports we produce for the YMCA. See infographics examples here.
We are happy to work with the Y in this supportive way in maintaining and overseeing the brand. Taking the supplied master-brand direction and implementing it throughout their marketing efforts is an important part of the process.
Client Description: The YMCA of Greater Vancouver is renowned with YMCA’s across Canada for their progressive and modern approach to marketing their services. They often come to SWCA for brainstorming and ideation sessions. These sessions result in furthering their efforts and garnering recognition from their peers across the country. YMCA’s across the country often request assistance to develop their own local campaigns. SWCA is there to help! We have now done work for YMCA locations from Vancouver to Winnipeg.
See the fundraising website we recently completed for the YMCA here: www.whatreallymatters.ymca.ca