BC Liquor Distribution Board

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BCLDB hired us to design a three part social responsibility campaign that would be posted in all the  liquor store outlets in the province. Each would promote a single safe drinking concept, and we were to create designs that would print in several vertical and horizontal formats – large and small – for each of the three parts.

 

BC Liquor Distribution Board
The three key messages focused on binge drinking, drinking & boating, and drinking & driving. Then each concept was produced in four different size/shape configurations.
BC Liquor Distribution Board

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